Ice Beanie

Ice Beanie is a headache and migraine relief product that makes ice packs wearable and reusable by putting it inside of a beanie. My concept for the three print ads is that headaches are a hazard to your job and ability to work efficiently. This idea is exaggerated by showing employees unable to work due to literal obstacles that represent headaches. I chose a flat, vector style to make effective, visually pleasing images.